Less in. More out.
When a new client signs, it searches the ad library for their competitors and for businesses next door to theirs, and finds the ads that have kept running. Here's what that adds up to.
How it works
When a new client signs, it searches the ad library for their competitors and for businesses next door to theirs, and finds the ads that have kept running. Long-running ads are the ones making money.
Each one gets downloaded, transcribed and broken down frame by frame. The patterns become a brief for the writer: which formats work, how they're structured, and reference ads to watch. A human writes the scripts.
- Formats picked on instinct
- Briefs with no market evidence
- Copying whatever went viral
- Research redone for every client
- Formats backed by what's still running
- Reference ads inside the brief
- Structure, not copy-paste
- A library that grows with every client
The map
Nine steps from a signed client to a writer with proof in hand.
One new client, start to finish
The library compounds
Every client's research goes into one shared library, tagged by industry, hook, angle and format.
Once a month it also checks which of our own ads are still running, so the winners get tagged and the next client starts from a bigger, better library.
every client makes the next one fasterNew ads analysed and tagged.
Searchable by industry, hook and format.
Proven references on day one.
Monthly: which of ours are still running.
every
lap
Rules it follows
- Days running is a hint, not proof.
- Count unique videos, not copies of the same ad.
- Never claim a number the data doesn't support.
- Research only. People write the scripts.
- Suggest hooks only where the research shows a formula fits.
