Less in. More out.
Each episode starts with a sourced fact pack, then an interview: it asks me questions and builds the outline out of my own words. Here's what that adds up to.
How it works
Each episode starts with a sourced fact pack, then an interview: it asks me questions and builds the outline out of my own words. I lock the outline, it storyboards every line, and I film.
After the cut, it builds the graphics, writes the titles and thumbnails, and turns the transcript into a newsletter, short clips and posts, keeping my words. Nothing gets posted for me.
- Writing scripts from scratch
- One video, one post
- Graphics that repeated what I said
- Every step in my head
- Outlines built from my own words
- One video, ten pieces
- Graphics that explain
- Ten stages, six gates, all written down
The map
Ten stages. I'm in it where it's my voice, my face or my yes.
One episode, start to finish
Each episode teaches the next
Every episode gets reviewed against its numbers at set points, not when I remember to.
What held attention becomes the template. What didn't gets cut from the next outline before it's filmed.
reviews on a schedule, not a feelingVideo, newsletter, clips, posts.
Reviews at day 30, 45 and 90.
The template gets better every week.
Formats and packaging that held attention.
every
lap
Rules it follows
- My words, never written for me.
- Every claim needs a source.
- Graphics illustrate. They never restate what I'm saying.
- Nothing gets filmed before the outline is locked.
- Nothing gets posted for me.
- Companies stay anonymous on camera.
